MSGM

Энергия MSGM встретилась с культовым силуэтом Crash Baggage. В штаб-квартире бренда Massimo Giorgetti в Милане представили новую коллекцию из пяти предметов.

В центре коллаборации — фраза «I have a crash on you»: приключение и игра с travel-коллекциями и pop-вселенной MSGM.

Коллекция включает maxi Icon, Icon Cabin, Iconic Backpack и белую футболку с цитатой проекта. Кроме футболки — зелёный оттенок MSGM и чёрный.

"The collaboration with Crash Baggage allowed us to explore a different side compared to the paths MSGM has taken so far," said Massimo Giorgetti in a statement. "The phrase 'I have a crash on you' adds a touch of mystery, inviting people to discover its double meaning. It is a phrase that celebrates love, adventure, and the joy of discovery."

"I firmly believe in things that come to life naturally, and that is exactly what happened between Crash Baggage and MSGM. The project 'I have a crash on you' speaks about life: about encounters and separations, which are the most natural things that can happen in any of our journeys. What matters is that they never leave us indifferent," stated Francesco Pavia, founder of Crash Baggage.

To celebrate the collaboration between MSGM and Crash Baggage, a photographic shoot was created by Canadian photographer Kyle Berger. The work narrates the relationship between two Crash Test Dummies, from their passionate encounter to their painful separation, using the allegory "I have a crash on you."